*Optique America*
*Optique America*
As the Web Manager for Optique America, an optical boutique, I designed, built, and currently maintain an e-commerce storefront on Shopify.
Having been in business for over 30 years, the proprietor of Optique America was ready to branch off into the world of e-commerce. The goal of the website build was to provide a simple, easy-to-use shopping experience imbued with the essence of the beloved shop.
Website traffic has steadily increased each month, garnering thousands of dollars in profit.
SKILLS UTILIZED
PRODUCT PHOTOGRAPHY
MARKETING
PHOTO EDITING
SEARCH ENGINE OPTIMIZATION
INVENTORY MANAGEMENT
CUSTOMER SERVICE
Hundreds of eyeglass frames were cataloged, photographed, edited, and listed online, expanding the business’s customer base to a global market; reaching customers in locations such as Dubai, Poland, and Denmark.
Sortly, an online inventory management system, was used to index and record the storage location of the frames outside of Shopify, allowing for an additional layer of organization and ensuring a seamless fulfillment process.
PRINT ADVERTISEMENT & SOCIAL MEDIA
In addition to website responsibilities, I also maintain the business’s social media presence, implementing a regular posting schedule consisting of monthly themes, brand reposts, and boosted e-commerce ads.
