AIMAS Foods

Logo, product packing, business cards, and website for AIMAS Foods, a local family business. They offer unique takes on Mexican cuisine; combining family recipes with modern ingenuity. Their specialty product is their chili oil, El Alacrán.

The ouroboro, a depiction of a snake eating itself, represents life and rebirth. This iconography was incorporated into the logo to symbolize the reimagining of classic Mexican dishes.

Neon hues are combined with deep tones to visually translate the flavor palette of sharp spices married with rich base notes.

Website

Logo