Fruit Sliders

Logo and packaging design for Fruit Sliders, a healthy portable snack for consumers looking for a fruity pick-me-up without the need for utensils.

Having ideated this project for years, the client desired to invoke the visceral sensation of a refreshing splash into a pool of water.

This project implemented the use of printing dielines and required adherence of FDA regulations, with the creation of a nutritional fact chart.

The final iteration of the printed packaging features a transparent center, allowing the consumer to view the delectable fresh fruit they are about to enjoy.